My Little Mercado is a Latina-owned all inclusive market that was created by the wonderful Helen Mejia. My Little Mercado is intended to be a space for creators to share their work and build community. Their slogan "Donde todo es posible" meaning "where everything is possible" was the feeling we wanted to incorporate into the branding. The logo and type needed to be bold and energetic, but also playful and welcoming. We created a branding system including empowering slogans, bright colors, and a unique look and feel for the market.