Embellish is the result of a project where I conceived, created, and produced a marketable all-inclusive kit. It is a toolkit for people interested in learning the art of hand-lettering.
From the name, identity, and branding all the way to the dieline, each element has my personal touch and creative input. Embellish is comprised of eleven items: writing tools (including some of my favorite pens and pencils), an eraser, pencil sharpener, a tracing paper notebook, a blank Field Notes sketchbook, and the Embellish guide booklet — written and designed by yours truly. I also created and hand-cut the die-line of the box and hand-cut the interior packaging where the user can store their tools.
Embellish was created with playfulness and simplicity. The goal was to have a clean look, but also be colorful and inviting for someone who wants to learn how to hand-letter and get in touch with their creative side.