The Outrage partnered with Ma'am Shoes to create a limited-edition Mother’s Day collection. The collection includes a pair of Ma'am shoes, a t-shirt, and an enamel pin pack. Each item in the collection was designed carefully, with the hopes of uplifting moms everywhere.
This collaboration supports mothers during the COVID-19 pandemic. A portion of all proceeds is donated to support The United State of Women in their fight for full gender equity, especially for mothers, during the pandemic and beyond.
merchandise design
hand lettering
illustration
hand lettering
illustration
I worked on hand-lettered script reading "This is a moms world" to be embroidered onto a pair of Ma'am Shoes. We worked collaboratively with Ma'am Shoes to select the perfect color combination for the shoes.
We wanted the shoes to stand out, going with a hot pink embroidery on a bright orange sandal that moms can feel confident in wearing.
The t-shirt was designed to capture all of the things moms accomplish all day every day. It may be a chaotic world, but it’s a mom’s world.
The front side features the same lettering from the shoe, while the back shows a playful illustration of a mother juggling the many items that come along with motherhood. From household items that need maintaining, personal items for much needed care and balancing a working life, there is never a dull moment in motherhood.
The enamel pin set was designed to recognize and show our appreciation for all the moms juggling daycare, remote learning, and more during the pandemic.
The set includes four pins with illustrations that highlight the various things that moms do each day.
