In October of 2021, The Outrage moved locations in Washington D.C. For the move, a number of items needed to be redesigned to match current brand standards and give the physical store a look and feel that reflects the mission of The Outrage.

We worked as a team to make decisions on exterior signage, interior vinyl installs, and other impact points throughout the store. 
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Exterior Needs

In order to move into the space, we wanted some messaging on the windows of the new space that served two purposes: one, to 
let the public know that we'll be moving in and two, to hide the interior space as we organized and sorted through the mess that is moving.
The solution was to utilize our brand colors, icon system, and voice to create these window clings that covered the space while contract work and other finishing touches were being done in the space.

In a similar fashion, we needed to let the public who enter our original shop know that we would be moving into a new location. 

We created a playful line drawing of a map that showed where we would be going. Since we were only moving two blocks north, the map was a great way to show our move.
Our exterior sign was updated to match our current logo. It's a square sign that includes raised a version of our logo.
Interior Needs

For the interior, we needed to update the space with impact points that help explain who we are and what we do at The Outrage.

We started off with a Mission Wall, that was a vinyl installation with information about our mission, and how we achieve our goals as an organization that rooted in activism. 
An important part of the work we do at The Outrage is collect mutual aid in-store to help out non-profits and local community orgs in D.C.

In order to better educate our community members, we created a "Mutual Aid Roadmap" that breaks down what mutual aid is and the different forms it takes. Below the large poster are collection bins where community members can bring in items for the various orgs we support.
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