In October of 2021, The Outrage moved to a new storefront and community space in Washington D.C. For the move, a number of items needed to be redesigned to match current brand standards and give the physical space a look and feel that reflects the mission of The Outrage.
We worked as a team to make decisions on exterior signage, interior vinyl installs, and other impact points throughout the store. I created vinyl window covers, lettering for a mission wall, signage throughout the space, and worked with vendors to manage production and timelines for the move.
We worked as a team to make decisions on exterior signage, interior vinyl installs, and other impact points throughout the store. I created vinyl window covers, lettering for a mission wall, signage throughout the space, and worked with vendors to manage production and timelines for the move.
experiential design
vinyl installation
hand lettering
illustration
print
vinyl installation
hand lettering
illustration
Interior window clings. These functioned to hide the renovation of the space and build anticipation on 14th St. about this move.
Window clings designed to show the customers where The Outrage was moving to.
Exterior signage to match our updated brand system.
The Mission Wall was done as a vinyl installation with information about what The Outrage does, and how they achieve their goals as an organization that is rooted in activism.
An important part of the work The Outrage does is collect mutual aid in-store to help out non-profits and local community orgs in D.C.
In order to better educate our community members, I created a "Mutual Aid Roadmap" that breaks down what mutual aid is and the different forms it takes. Below the large poster are collection bins where community members can bring in items for the various orgs we support.
